These aren't add-ons sold separately. They're the product — you decide how much of it you switch on.
Keyword auto-reply
The core service: a rule engine that matches on exact or contains, respects the order you drag rules into, and replies the moment Meta hands us the message.
Exact or contains matching
Drag-to-prioritise ordering
Per-rule on/off toggle
AI replies in your brand voice
When nothing matches, Claude answers using the brand instructions you write — so an unmatched message becomes a good reply instead of a generic apology.
Per-shop system prompt
Enabled per shop
Falls back to your custom message
Rule drafting from real conversations
InstaChatbot reads the messages nothing matched, clusters them, and drafts the rules you're missing. You review and accept — no guessing at keywords.
Built from your unmatched log
Suggested keyword + reply
One click to accept
Catalogue & media replies
Menus, rate cards, lookbooks and floor plans land better as an image than as a paragraph. Any rule can reply with an image and a caption.
Text or image replies
Captions supported
Delivered via Meta Cloud API
Conversation analytics
Daily and monthly counters, a per-day chart, your top triggered keywords, and — most usefully — everything that went unmatched.
Today / 7-day / monthly counts
Top 5 keywords
Unmatched tracked separately
Broadcast campaigns
Reach your opted-in contacts with a Meta-approved template — now or on a schedule. Every send is tracked per contact, with delivery and read receipts flowing back.
Opt-in list with STOP/START handling
Template submission and review status
Scheduled sends, rate-limited
Delivered / read / failed per contact
Multi-location & multi-number
Each outlet gets its own shop, its own WhatsApp number, its own rules and its own analytics — all under one login.
Per-shop rule sets
Per-shop Meta tokens
Isolated message logs
WhatsApp Cloud API onboarding
Connect your Meta business number once. We generate the callback URL and verify token; the setup guide walks the rest.
Generated verify token
Copy-paste callback URL
Step-by-step Meta guide
Webhooks & API access
Signed webhooks in, a documented REST API out. Wire InstaChatbot into the systems you already run.
Timing-safe signature checks
Documented endpoints
Audit-ready message log
Use cases
16 businesses that already look like yours.
Each one ships with starter rules you can type into the builder in about two minutes.
Food & hospitality
High message volume, mostly the same four questions. The easiest place to win back hours.
3 use cases
Cafés & coffee
Answer the menu question 84 times a day
Menus, timings and the address account for most of a café's inbound WhatsApp. Send today's menu as an image reply and let the rest run itself.
Starter rules
containsmenu→ Today's menu 📋 (image reply)
containshours→ Mon–Sun, 8 AM – 10 PM
containslocation→ 42 Brew Street, Bangalore — maps link
Roughly 9 in 10 café messages resolve without a human ever opening the chat.
Restaurants & cloud kitchens
Take the order pressure off the phone
Route delivery, reservation and today's-special questions instantly, and let the AI fallback handle the long tail in your restaurant's voice.
Starter rules
containsorder→ Order link + delivery radius
containstable→ Reservation form link
containsspecial→ Chef's specials for today
Peak-hour messages get answered in under a second instead of after the rush.
Hotels & homestays
Pre-arrival questions, handled before check-in
Check-in times, tariffs, directions and amenity lists are identical for every guest. Answer them the moment a guest asks, at any hour.
Starter rules
containscheck in→ Check-in 2 PM · Check-out 11 AM
containstariff→ Season rate card (image reply)
containsdirections→ Pinned location + landmark
Front desk stops repeating itself; late-night enquiries no longer go cold.
Retail & commerce
Where a fast reply is the difference between a sale and an abandoned conversation.
3 use cases
D2C brands
Order status without a support ticket
Tracking, returns and shipping questions arrive around the clock. Catch them with rules and keep your team on the conversations that actually need judgement.
Starter rules
containstrack→ Tracking portal link
containsreturn→ 7-day return policy + form
exactcod→ COD available on orders under ₹5,000
Support inbox shrinks to the genuinely novel questions.
Local retail
Stay open on WhatsApp after you've locked up
Stock checks, price enquiries and 'are you open?' keep coming after closing. A rule answers them at midnight exactly as well as at noon.
Starter rules
containsopen→ Open today till 9 PM
containsprice→ Current price list (image reply)
containsstock→ Share the item name and we'll confirm
Evening enquiries convert instead of being read the next morning.
Boutiques & fashion
Send the lookbook, not a typed-out description
Image replies let a single keyword deliver your full catalogue, size chart or new-arrivals lookbook — the things customers actually want to see.
Starter rules
containscatalogue→ Latest lookbook (image reply)
containssize→ Size chart (image reply)
containssale→ Ongoing offers + end date
Browsers get a visual answer immediately, at any volume.
Health & wellness
Appointment-led businesses where every missed message is a missed booking.
3 use cases
Clinics & healthcare
Appointment logistics, answered instantly
Consulting hours, doctor availability and fees are asked constantly. Automate the logistics and keep clinical questions with your staff, where they belong.
Starter rules
containsappointment→ Booking link + available slots
containstiming→ OPD 9 AM – 1 PM, 5 PM – 8 PM
containsfees→ Consultation ₹600 · Follow-up ₹300
Reception handles fewer calls and more patients.
Salons & spas
Turn a price question into a booking
Service rates, stylist availability and walk-in policy make up the bulk of salon WhatsApp. Reply with the rate card and the booking link in one shot.
Starter rules
containsrate→ Full service menu (image reply)
containsbook→ Booking link + today's free slots
containswalk in→ Walk-ins welcome before 4 PM
Enquiries land on a booking link while intent is still warm.
Gyms & studios
Membership questions on autopilot
Plans, class schedules and trial passes repeat with every new lead. Answer them the second the message arrives, then let AI handle the follow-up questions.
Starter rules
containsmembership→ Plan comparison (image reply)
containstrial→ Free 3-day trial pass link
containsschedule→ This week's class timetable
Lead response time drops from hours to under a second.
Services & professional
Longer sales cycles where the first reply sets the tone for everything after it.
4 use cases
Real estate
Qualify site-visit leads while they're still interested
Price bands, floor plans and availability are the first three questions on every listing enquiry. Answer all three before an agent picks up the phone.
Starter rules
containsprice→ Current price band + payment plan
containsfloor plan→ Floor plans (image reply)
containssite visit→ Visit slots + location pin
Agents spend their time on qualified visits, not first-round questions.
Coaching & education
Admissions enquiries that never sit unread
Batch timings, fee structures and syllabus requests spike around admission season. Rules absorb the spike without extra counsellors.
Starter rules
containsadmission→ Admission form + deadlines
containsfee→ Fee structure (image reply)
containsdemo→ Free demo class timings
Season-peak enquiry volume stops overwhelming the counselling team.
Home services
Capture the job before the next plumber replies
Service area, call-out charges and same-day availability decide who gets the job. Reply first, every time, without staffing a phone line.
Starter rules
containscharges→ Visit charge ₹250, adjusted in the bill
containsarea→ Service pincodes we cover
containstoday→ Same-day slots + booking link
First-responder advantage on every inbound job request.
Travel & tours
Itineraries and quotes, sent on request
Package details, visa checklists and quote requests arrive in bursts. Deliver the itinerary as an image and route serious buyers to a human.
Every enquiry gets the brochure instantly, no matter the hour.
Marketing & growth
Outbound, not just inbound. Broadcast to the customers who asked to hear from you — on an approved template, with delivery and read counts back.
3 use cases
Seasonal offers
Announce the sale to people who opted in
Build the offer as a message template, get it approved by Meta once, then broadcast it to your opted-in list — scheduled ahead or sent on the day.
Starter rules
exactweekend_special→ Template: {{1}} gets {{2}} off
exactsubscribe→ Opt-in confirmed
exactstop→ Unsubscribed instantly
One approved template reaches your whole opted-in list in minutes.
Restock & launches
Tell the waitlist the moment it lands
The people who asked about a sold-out size or a new drop are your warmest list. Capture consent when they ask, then broadcast when stock is back.
Starter rules
containsnotify→ We'll message you when it's back
containsrestock→ Adds them to the opt-in list
exactback_in_stock→ Template: {{1}} is back
Restock news reaches buyers before the listing goes cold.
Reminders & win-back
Schedule the nudge, then read the receipts
Appointment reminders and quiet-month win-backs go out on a schedule you set. Delivery and read counts come back per contact, so you can see what landed.
Starter rules
exactappointment_reminder→ Template: see you {{1}}
exactwin_back→ Template: {{1}} off your next visit
exactstop→ Removed from future sends
Scheduled sends run without anyone remembering to press go.
Don't see your business here?
Rules are just keywords and replies — nothing about them is industry-specific. Turn on the AI fallback and InstaChatbot will draft your first set from real customer messages.