Services & use cases

What InstaChatbot does, and who it does it for.

9 services, 16 use cases, one WhatsApp number. Find the business that looks like yours and copy the rules that already work.

Services

Everything included, on every plan that fits.

These aren't add-ons sold separately. They're the product — you decide how much of it you switch on.

Keyword auto-reply

The core service: a rule engine that matches on exact or contains, respects the order you drag rules into, and replies the moment Meta hands us the message.

  • Exact or contains matching
  • Drag-to-prioritise ordering
  • Per-rule on/off toggle

AI replies in your brand voice

When nothing matches, Claude answers using the brand instructions you write — so an unmatched message becomes a good reply instead of a generic apology.

  • Per-shop system prompt
  • Enabled per shop
  • Falls back to your custom message

Rule drafting from real conversations

InstaChatbot reads the messages nothing matched, clusters them, and drafts the rules you're missing. You review and accept — no guessing at keywords.

  • Built from your unmatched log
  • Suggested keyword + reply
  • One click to accept

Catalogue & media replies

Menus, rate cards, lookbooks and floor plans land better as an image than as a paragraph. Any rule can reply with an image and a caption.

  • Text or image replies
  • Captions supported
  • Delivered via Meta Cloud API

Conversation analytics

Daily and monthly counters, a per-day chart, your top triggered keywords, and — most usefully — everything that went unmatched.

  • Today / 7-day / monthly counts
  • Top 5 keywords
  • Unmatched tracked separately

Broadcast campaigns

Reach your opted-in contacts with a Meta-approved template — now or on a schedule. Every send is tracked per contact, with delivery and read receipts flowing back.

  • Opt-in list with STOP/START handling
  • Template submission and review status
  • Scheduled sends, rate-limited
  • Delivered / read / failed per contact

Multi-location & multi-number

Each outlet gets its own shop, its own WhatsApp number, its own rules and its own analytics — all under one login.

  • Per-shop rule sets
  • Per-shop Meta tokens
  • Isolated message logs

WhatsApp Cloud API onboarding

Connect your Meta business number once. We generate the callback URL and verify token; the setup guide walks the rest.

  • Generated verify token
  • Copy-paste callback URL
  • Step-by-step Meta guide

Webhooks & API access

Signed webhooks in, a documented REST API out. Wire InstaChatbot into the systems you already run.

  • Timing-safe signature checks
  • Documented endpoints
  • Audit-ready message log
Use cases

16 businesses that already look like yours.

Each one ships with starter rules you can type into the builder in about two minutes.

Food & hospitality

High message volume, mostly the same four questions. The easiest place to win back hours.

3 use cases
Cafés & coffee

Answer the menu question 84 times a day

Menus, timings and the address account for most of a café's inbound WhatsApp. Send today's menu as an image reply and let the rest run itself.

Starter rules

  • containsmenuToday's menu 📋 (image reply)
  • containshoursMon–Sun, 8 AM – 10 PM
  • containslocation42 Brew Street, Bangalore — maps link

Roughly 9 in 10 café messages resolve without a human ever opening the chat.

Restaurants & cloud kitchens

Take the order pressure off the phone

Route delivery, reservation and today's-special questions instantly, and let the AI fallback handle the long tail in your restaurant's voice.

Starter rules

  • containsorderOrder link + delivery radius
  • containstableReservation form link
  • containsspecialChef's specials for today

Peak-hour messages get answered in under a second instead of after the rush.

Hotels & homestays

Pre-arrival questions, handled before check-in

Check-in times, tariffs, directions and amenity lists are identical for every guest. Answer them the moment a guest asks, at any hour.

Starter rules

  • containscheck inCheck-in 2 PM · Check-out 11 AM
  • containstariffSeason rate card (image reply)
  • containsdirectionsPinned location + landmark

Front desk stops repeating itself; late-night enquiries no longer go cold.

Retail & commerce

Where a fast reply is the difference between a sale and an abandoned conversation.

3 use cases
D2C brands

Order status without a support ticket

Tracking, returns and shipping questions arrive around the clock. Catch them with rules and keep your team on the conversations that actually need judgement.

Starter rules

  • containstrackTracking portal link
  • containsreturn7-day return policy + form
  • exactcodCOD available on orders under ₹5,000

Support inbox shrinks to the genuinely novel questions.

Local retail

Stay open on WhatsApp after you've locked up

Stock checks, price enquiries and 'are you open?' keep coming after closing. A rule answers them at midnight exactly as well as at noon.

Starter rules

  • containsopenOpen today till 9 PM
  • containspriceCurrent price list (image reply)
  • containsstockShare the item name and we'll confirm

Evening enquiries convert instead of being read the next morning.

Boutiques & fashion

Send the lookbook, not a typed-out description

Image replies let a single keyword deliver your full catalogue, size chart or new-arrivals lookbook — the things customers actually want to see.

Starter rules

  • containscatalogueLatest lookbook (image reply)
  • containssizeSize chart (image reply)
  • containssaleOngoing offers + end date

Browsers get a visual answer immediately, at any volume.

Health & wellness

Appointment-led businesses where every missed message is a missed booking.

3 use cases
Clinics & healthcare

Appointment logistics, answered instantly

Consulting hours, doctor availability and fees are asked constantly. Automate the logistics and keep clinical questions with your staff, where they belong.

Starter rules

  • containsappointmentBooking link + available slots
  • containstimingOPD 9 AM – 1 PM, 5 PM – 8 PM
  • containsfeesConsultation ₹600 · Follow-up ₹300

Reception handles fewer calls and more patients.

Salons & spas

Turn a price question into a booking

Service rates, stylist availability and walk-in policy make up the bulk of salon WhatsApp. Reply with the rate card and the booking link in one shot.

Starter rules

  • containsrateFull service menu (image reply)
  • containsbookBooking link + today's free slots
  • containswalk inWalk-ins welcome before 4 PM

Enquiries land on a booking link while intent is still warm.

Gyms & studios

Membership questions on autopilot

Plans, class schedules and trial passes repeat with every new lead. Answer them the second the message arrives, then let AI handle the follow-up questions.

Starter rules

  • containsmembershipPlan comparison (image reply)
  • containstrialFree 3-day trial pass link
  • containsscheduleThis week's class timetable

Lead response time drops from hours to under a second.

Services & professional

Longer sales cycles where the first reply sets the tone for everything after it.

4 use cases
Real estate

Qualify site-visit leads while they're still interested

Price bands, floor plans and availability are the first three questions on every listing enquiry. Answer all three before an agent picks up the phone.

Starter rules

  • containspriceCurrent price band + payment plan
  • containsfloor planFloor plans (image reply)
  • containssite visitVisit slots + location pin

Agents spend their time on qualified visits, not first-round questions.

Coaching & education

Admissions enquiries that never sit unread

Batch timings, fee structures and syllabus requests spike around admission season. Rules absorb the spike without extra counsellors.

Starter rules

  • containsadmissionAdmission form + deadlines
  • containsfeeFee structure (image reply)
  • containsdemoFree demo class timings

Season-peak enquiry volume stops overwhelming the counselling team.

Home services

Capture the job before the next plumber replies

Service area, call-out charges and same-day availability decide who gets the job. Reply first, every time, without staffing a phone line.

Starter rules

  • containschargesVisit charge ₹250, adjusted in the bill
  • containsareaService pincodes we cover
  • containstodaySame-day slots + booking link

First-responder advantage on every inbound job request.

Travel & tours

Itineraries and quotes, sent on request

Package details, visa checklists and quote requests arrive in bursts. Deliver the itinerary as an image and route serious buyers to a human.

Starter rules

  • containspackageItinerary + inclusions (image reply)
  • containsvisaDocument checklist
  • containsquoteShare dates and traveller count

Every enquiry gets the brochure instantly, no matter the hour.

Marketing & growth

Outbound, not just inbound. Broadcast to the customers who asked to hear from you — on an approved template, with delivery and read counts back.

3 use cases
Seasonal offers

Announce the sale to people who opted in

Build the offer as a message template, get it approved by Meta once, then broadcast it to your opted-in list — scheduled ahead or sent on the day.

Starter rules

  • exactweekend_specialTemplate: {{1}} gets {{2}} off
  • exactsubscribeOpt-in confirmed
  • exactstopUnsubscribed instantly

One approved template reaches your whole opted-in list in minutes.

Restock & launches

Tell the waitlist the moment it lands

The people who asked about a sold-out size or a new drop are your warmest list. Capture consent when they ask, then broadcast when stock is back.

Starter rules

  • containsnotifyWe'll message you when it's back
  • containsrestockAdds them to the opt-in list
  • exactback_in_stockTemplate: {{1}} is back

Restock news reaches buyers before the listing goes cold.

Reminders & win-back

Schedule the nudge, then read the receipts

Appointment reminders and quiet-month win-backs go out on a schedule you set. Delivery and read counts come back per contact, so you can see what landed.

Starter rules

  • exactappointment_reminderTemplate: see you {{1}}
  • exactwin_backTemplate: {{1}} off your next visit
  • exactstopRemoved from future sends

Scheduled sends run without anyone remembering to press go.

Don't see your business here?

Rules are just keywords and replies — nothing about them is industry-specific. Turn on the AI fallback and InstaChatbot will draft your first set from real customer messages.

See how it works

Pick your use case. Ship it this afternoon.

Free plan includes 100 messages a month. No credit card.

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